Suit Service

As much as I hate suits on myself, I love them on other dudes. If even to a small degree, they represent a form of power - whether financial or hierarchical. On top of this when it comes to power play, disregarding someone who is servicing you can be a pretty empowering; I once had a guy who made me service his feet while he spoke to his mortgage broker, and it was a great way to make me feel unimportant. Combine this kind of disregard with a powerful image and you have one hell of a hot concept.